Dry shampoo diversifies in format due to market saturation
Trend - Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers
Insight - The self-care routines of contemporary consumers vary with respect to their lifestyle preferences, time availability, as well as their bodily needs. This creates a demand for convenient alternatives to traditional beauty products as individuals in today's market look for ways to address their unique needs with respect to their knowledge about what is better for their type of skin and/or hair.
Insight - The self-care routines of contemporary consumers vary with respect to their lifestyle preferences, time availability, as well as their bodily needs. This creates a demand for convenient alternatives to traditional beauty products as individuals in today's market look for ways to address their unique needs with respect to their knowledge about what is better for their type of skin and/or hair.
Workshop Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry?
Trend Themes
1. Diversified Formats - Dry shampoo brands are differentiating their products by offering new textures and formats, catering to consumers' unique needs and lifestyles.
2. Foam-based Products - More hair care brands are offering dry shampoos that come in a foam format, which makes for much easier application and absorption, and is especially useful for individuals with dry or chemically treated hair.
3. Innovative Alternatives - New takes on traditional hair care solutions, such as dry shampoo blotting sheets and no-rinse shampoo caps, offer convenient, mess-free, and plane-friendly options for on-the-go consumers.
Industry Implications
1. Beauty - Dry shampoo innovation shows a heightened prioritization of novelty and differentiation, pointing to a growing demand for convenient alternatives to traditional beauty products.
2. Personal Care - The need for personalized self-care routines that cater to consumers' specific needs and lifestyles has led to a rise in innovative dry shampoo solutions.
3. Travel - Dry shampoo innovations that offer convenient, mess-free, and plane-friendly alternatives to traditional hair care products are especially appealing to busy individuals who travel frequently.
