Dry shampoo diversifies in format due to market saturation
Trend - Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers
Insight - The self-care routines of contemporary consumers vary with respect to their lifestyle preferences, time availability, as well as their bodily needs. This creates a demand for convenient alternatives to traditional beauty products as individuals in today's market look for ways to address their unique needs with respect to their knowledge about what is better for their type of skin and/or hair.
Insight - The self-care routines of contemporary consumers vary with respect to their lifestyle preferences, time availability, as well as their bodily needs. This creates a demand for convenient alternatives to traditional beauty products as individuals in today's market look for ways to address their unique needs with respect to their knowledge about what is better for their type of skin and/or hair.
Workshop Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry?
