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Reformatted Cleanse

Dry shampoo diversifies in format due to market saturation

Trend - Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers

Insight - The self-care routines of contemporary consumers vary with respect to their lifestyle preferences, time availability, as well as their bodily needs. This creates a demand for convenient alternatives to traditional beauty products as individuals in today's market look for ways to address their unique needs with respect to their knowledge about what is better for their type of skin and/or hair.
Workshop Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
125,761 Total Clicks
Date Range:
Aug 15 — Mar 19
Trending:
Warm
Consumer Insight Topics:

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