There is a soft elegance behind Percy and Reed Dry Shampoo packaging that would appeal to those who love style. Featuring illustrations by Caroline Phillips of Smith and Milton, this concept is reminiscent of fashion designers' preliminary drawings.
Each tube and bottle of the practical beauty product is treated like a page from a stylista's sketchbook, executed with a hand-rendered quality complete with delicate pencil lines, textures and shading. The impossibly slender and exceptionally coiffed characters present on every label further suit the manner of that type of animation.
All of the attention is on the fabulous hair of these winsome women, addressing the impact that this product can have on limp locks. Percy and Reed Dry Shampoo packaging was conceived for those who care deeply about all aspects of fashion and endeavor to look glamorous at all times.