Earlier this year, L'Oréal Paris introduced introduces Elvive as a reviving haircare line designed for damaged hair of all kinds. L'Oréal Paris recently added to its collection of Elvive products with a trio of "low-shampoos," which are touted as a "new way to wash hair in one simple step."
The cleansing creams boast no-sulphate, paraben-free formulas and are designed to gently remove impurities without stripping the hair of natural oils. While many consumers have adopted "no-poo" hair-cleansing rituals, this new haircare line introduces a simple way for people to minimize the damage from conventional shampoo products that are formulated with harsh ingredients.
The Elvive Low Shampoos include the no-foam Extraordinary Oil Low Shampoo for dry hair, the Colour Protect Low Shampoo and the Full Restore 5 Low Shampoo, which specifically combats dryness, weakness, flatness, coarseness and dullness.