The Beanz Meanz Heinz Selfridges window is a continuation of the brand's year-long campaign celebrating 50 years of the beloved food product's catchy slogan.
The window at Selfridges London is designed around the theme of a 'House of Dreams,' and features a breakfast time kitchen setting entirely enveloped in the product's signature blue hue. Bordering on art installation, the Beanz Meanz Heinz Selfridges window
was designed by Jones Knowles Ritchie (JKR).
The Beanz Meanz Heinz Selfridges Window in London follows other experiential activations like the pop-up cafes that appeared in Cork and Dublin, Ireland.
For those unable to make a visit in person to any of the Beanz Meanz Heinz activations, be sure to peruse the #HeinzBeanz50 hashtag on Instagram.