Elevated Modular Roadways

BMW's New Roadway Concept Would Encourage Eco-Friendly Commuting

BMW's new roadway concept hopes to better utilize unused space, by creating a modular roadway that addresses issues of population density and urban infrastructure, while encouraging the use of more sustainable roadway vehicles.

To devise this idea, BMW collaborated with Tongji University in Shanghai, eventually creating a roadway concept that would offer city dwellers a more efficient and eco-friendly alternative. The proposed modular roadway, tentatively titled BMW Vision E³, would only be accessed by electric, two-wheeled vehicles. This roadway would provide a safer means of eco-conscious transportation, that doesn't put individuals in dangerous roadway situations.

In addition to the roadway, BMW is hoping to introduce branded electric two-wheeled vehicles, such as scooters and e-bikes, that would provide city-dwellers with a stylish and conscious alternative.

Modular Roadways for Sustainable Commuting
BMW collaborates with Tongji University to create a modular roadway concept that provides a more eco-friendly means of transportation.
Electric Two-wheeled Vehicles for Safer Urban Commutes
BMW proposes an electric-only roadway that would encourage eco-conscious transportation on two-wheeled vehicles.
Branded Electric Two-wheeled Vehicles for Better Urban Mobility
BMW plans to introduce stylish and sustainable electric two-wheeled vehicles such as scooters and e-bikes for urban commuting.

Sectors Adopting This

Automotive
As a leading automotive company, BMW can leverage its expertise to develop sustainable transportation solutions.
Urban Planning
The modular roadway concept can be implemented by urban planners to optimize unused city space and decrease congestion.
Electric Vehicle Manufacturing
BMW's proposed electric roadway, and its own electric vehicle production, can drive demand for electric two-wheeled vehicles and help build a new EV supply chain.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 36%
Freshness 8%

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