World Elephant Day is coming up on August 12th and Amarula is teaming up with renowned conservation group WildlifeDirect for an initative that is geared toward awareness and charity. The project features the installation of a life-sized elephant ice sculpture in Toronto's hip Distillery District.
The Amarula x WildlifeDirect collaboration is a stance against the international ivory trade. The sculpture's medium has been strategically selected to communicate a haunting symbolic message — the gradually melting ice installation is directly analogous to the alarming rate at which African elephants are being killed.
The World Elephant Day campaign has been given the name 'Don't Let Them Disappear.' In addition, Amarula engages its audience on social media by donating $1 for each of the first 10,000 retweets of @AmarulaElephant's story to global conservation efforts.
Charitable Elephant Ice Sculptures
More Stats +/-
Endangered Species Campaign Shirts
Animal Protection Campaigns
Oversized Endangered Animal Seating
AR Conservation Games
Endangered Species-Supporting Runways
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.