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Amarula and WildlifeDirect Team Up for World Elephant Day

 - Aug 1, 2018
References: amarula & newswire
World Elephant Day is coming up on August 12th and Amarula is teaming up with renowned conservation group WildlifeDirect for an initative that is geared toward awareness and charity. The project features the installation of a life-sized elephant ice sculpture in Toronto's hip Distillery District.

The Amarula x WildlifeDirect collaboration is a stance against the international ivory trade. The sculpture's medium has been strategically selected to communicate a haunting symbolic message — the gradually melting ice installation is directly analogous to the alarming rate at which African elephants are being killed.

The World Elephant Day campaign has been given the name 'Don't Let Them Disappear.' In addition, Amarula engages its audience on social media by donating $1 for each of the first 10,000 retweets of @AmarulaElephant's story to global conservation efforts.