As part of their Close the Loop initiative established in 2013, Swedish fashion powerhouse H&M announced they are releasing a collection of sustainable jeans. Available beginning October 5, 2017, the eco-friendly denim collection will join Everlane and their sustainable denim pop-ups celebrating their socially conscious expansion. The capsule collection from H&M demonstrates that fast fashion and environmental sustainability are not necessarily adversaries.
In addition to sustainable jeans in a variety of styles, the Close the Loop denim range will consist of jackets, skirts and overalls, enabling you to add to your wardrobe with basics you can feel good about. Ideal for conscious consumers on a budget, the eco-friendly line is apart of the international brand's larger vision of making all their products with more recycled materials than not by 2030.