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Beneficial Dental

Toothpastes incorporate additional ingredients to go beyond just cleaning teeth

Trend - Products across the food and beverage and beauty categories have increasingly highlighted additional benefits beyond the products' typical functionality, and toothpaste is being incorporated with additional health benefits beyond just cleaning teeth.

Insight - The recent focus on wellness as a lifestyle has led to a huge focus on beneficial ingredients in food and diet. That focus on ingredients, however, is not exclusive to food. Many health-focused consumers today have developed very strong preferences in ingredients related to their clothing and personal care as a means of practicing a more holistic approach to wellness.
Workshop Question - How could your brand look to incorporate beneficial functions beyond its product's traditional purpose?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 30 Examples:
64,179 Total Clicks
Date Range:
Dec 17 — Nov 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Probiotic Charcoal Toothpastes
Probiotic Charcoal Toothpastes
The Activated Charcoal Probiotic Toothpaste Supports Good Bacteria
Hyperbiotics specializes in making a wide range of probiotic products, including everything from natural supplements for pets to chewable tablets for kids—but beyond the capsules and powders that... MORE
Whole Mouth-Cleaning Toothpastes
Whole Mouth-Cleaning Toothpastes
The Schmidt’s Naturals Tooth+Mouth Paste Offers Holistic Cleaning
The majority of toothpastes on the market are formulated to clean your teeth and offer some breath freshening, but the Schmidt’s Naturals Tooth+Mouth Paste comes as a way for your to ensure your... MORE
Functional Free-From Toothpastes
Functional Free-From Toothpastes
Wildist Creates Toothpaste Tubes for Day and Night Use
Wildist recently introduced itself to the world as a line of natural, non-toxic “Elevated Essentials” that favors vibrantly designed, 100% recyclable deodorant packaging and toothpaste... MORE
play_circle_filled Vitamin-Infused Toothpastes
Vitamin-Infused Toothpastes
ORALOGICA Created Protective, Refreshing Chemical-Free Toothpaste
Following the launch of its free-from organic mouthwash RINSE, ORALOGICA is now introducing a chemical-free toothpaste range on Kickstarter by the name of PASTE. PASTE sets itself apart from other... MORE
Floral Mint Toothpastes
Floral Mint Toothpastes
Schmidt's Jasmine + Spearmint Tooth+Mouth Paste is Fresh & Sophisticated
Schmidt’s Naturals elevated the classic mint toothpaste with a sophisticated Jasmine + Spearmint flavor to create a product that it describes as “exquisitely floral + minty.” The... MORE

Related Examples

Charitable Floral Deodorants
Charitable Floral Deodorants
This Deodorant for Sensitive Skin Supports the Jane Goodall Institute
Chewable Tablet Toothpastes
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
Sonic Vibration Mouthpiece Toothbrushes
Sonic Vibration Mouthpiece Toothbrushes
The 'Y-Brush' Performs Dental Cleanings in 10 Seconds Flat
Plant-Based Body Washes
Plant-Based Body Washes
Schmidt's Naturals Launched an Aromatic Body Wash Collection
Refreshing Charcoal Mouthwashes
Refreshing Charcoal Mouthwashes
Hello Products' Detoxifying Mouthwash Naturally Freshens Breath
Flavored Free-From Toothpastes
Flavored Free-From Toothpastes
Desert Essence's Cruelty-Free Toothpaste Contains No Carrageenan
Aesthetic Oral Care Subscriptions
Aesthetic Oral Care Subscriptions
Ordo's Subscription Box Delivers Brush Heads, Batteries & More
Lemonade-Flavored Toothpastes
Lemonade-Flavored Toothpastes
WITH MY's Lemonade Toothpaste Boasts 25 All-Natural Ingredients
Rapid-Acting Sensitivity Toothpaste
Rapid-Acting Sensitivity Toothpaste
'Sensodyne Rapid Relief' Can Treat Sensitivity in Just 3 Days
play_circle_filled Internet-Inspired Hygiene Products
Internet-Inspired Hygiene Products
'Internet Hygiene' Inspires Users to Clean Up Their Behavior
Natural Teeth Whitening Duos
Natural Teeth Whitening Duos
Cali White's Charcoal Teeth Whitening Powder Brightens Smiles
Hangover Treatment Kits
Hangover Treatment Kits
The 'Hangover Box' is Full of Products for Beating Post-Party Illness
Tea-Flavored Herbal Toothpastes
Tea-Flavored Herbal Toothpastes
'Teagrance' is a Natural Toothpaste That Tastes Like Jasmine Tea
Breath-Freshening Powders
Breath-Freshening Powders
'Swish' Helps to Effortlessly Provide Fresh Breath on the Go
Volunteer-Stocked Vending Machines
Volunteer-Stocked Vending Machines
Action Hunger's Initiative Supplies Necessities to the Homeless
Invigorating Oral Care Collections
Invigorating Oral Care Collections
'Superba!' is a New Personal Care Line from Dollar Shave Club
Couples Oral Care Carriers
Couples Oral Care Carriers
The Practer Toothbrush Storage Unit Splits into Two Cups
Seasonally Scented Deodorants
Seasonally Scented Deodorants
Schmidt's Naturals Launched a Festive Naturals Holiday Collection
Organic Mouthwash Products
Organic Mouthwash Products
Oralogica RINSE is an Organic Mouthwash Powered by Essential Oils
Coconut Oil Charcoal Toothpastes
Coconut Oil Charcoal Toothpastes
The FineVine Organics Activated Charcoal Toothpaste is Natural
Asian-Inspired Toothpastes
Asian-Inspired Toothpastes
Colgate 'Natural Extracts' Integrates Ancient Remedies for Oral Care
Chemical-Free Kids' Toothpastes
Chemical-Free Kids' Toothpastes
SprinJene Natural Toothpaste is Made from Black Seed Oil
Sophisticated Wasabi Toothpastes
Sophisticated Wasabi Toothpastes
Aesop's Toothpaste Boasts a Soothing Flavor and Formula
Globally Inspired Toothpastes
Globally Inspired Toothpastes
These Marvis Toothpaste Products Emulate Worldly Flavors
Organic Mineral Deodorants
Organic Mineral Deodorants
Schmidt's Naturals Charcoal + Magnesium Underarm Deodorant is Effective
Organic Deodorant Sticks
Organic Deodorant Sticks
Schmidt's All Natural Deodorants are Vegan and Chemical-Free
Candid Supermodel Editorials
Candid Supermodel Editorials
Madame Figaro's Latest Issue Features Natalia Vodianova
play_circle_filled Senior Swimming Campaigns
Senior Swimming Campaigns
Speedo's Fueled by Water Campaign Stars a 91-Year-Old Masters Swimmer
Surreally Still Compositions
Surreally Still Compositions
Phebe Schmidt Creates Uncomfortable Still Life Compositions
Eccentric Surfer Portrayals
Eccentric Surfer Portrayals
F****** Young Online's Juin Lune Editorial is Youthfully Styled