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Beneficial Dental

Toothpastes incorporate additional ingredients to go beyond just cleaning teeth

Trend - Products across the food and beverage and beauty categories have increasingly highlighted additional benefits beyond the products' typical functionality, and toothpaste is being incorporated with additional health benefits beyond just cleaning teeth.

Insight - The recent focus on wellness as a lifestyle has led to a huge focus on beneficial ingredients in food and diet. That focus on ingredients, however, is not exclusive to food. Many health-focused consumers today have developed very strong preferences in ingredients related to their clothing and personal care as a means of practicing a more holistic approach to wellness.
Workshop Question - How could your brand look to incorporate beneficial functions beyond its product's traditional purpose?
Trend Themes
1. Functional Toothpastes - Toothpastes are incorporating additional health benefits beyond just cleaning teeth.
2. Natural and Chemical-free Toothpastes - Consumers seek safer and more environment-friendly options free from harsh chemicals and artificial coloring.
3. Flavored Toothpastes - Toothpastes offer sophisticated flavors beyond the traditional mint taste.
Industry Implications
1. Personal Care Industry - Incorporating ingredients and health benefits in daily use products can offer a competitive edge in a multi-billion dollar industry.
2. Wellness Industry - Growing awareness of living a healthy lifestyle puts more focus on wellness-related products like toothpaste that promote overall health, not just cleanliness.
3. Environmentally Friendly Industry - Safer, chemical-free, and environmentally friendly packaging materials and production techniques can be a competitive advantage in a highly competitive industry.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 30 Examples:
74,012 Total Clicks
Date Range:
Dec 17 — Nov 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Probiotic Charcoal Toothpastes
Probiotic Charcoal Toothpastes
The Activated Charcoal Probiotic Toothpaste Supports Good Bacteria
Hyperbiotics specializes in making a wide range of probiotic products, including everything from natural supplements for pets to chewable tablets for kids—but beyond the capsules and powders that... MORE
Whole Mouth-Cleaning Toothpastes
Whole Mouth-Cleaning Toothpastes
The Schmidt’s Naturals Tooth+Mouth Paste Offers Holistic Cleaning
The majority of toothpastes on the market are formulated to clean your teeth and offer some breath freshening, but the Schmidt’s Naturals Tooth+Mouth Paste comes as a way for your to ensure your... MORE
Functional Free-From Toothpastes
Functional Free-From Toothpastes
Wildist Creates Toothpaste Tubes for Day and Night Use
Wildist recently introduced itself to the world as a line of natural, non-toxic “Elevated Essentials” that favors vibrantly designed, 100% recyclable deodorant packaging and toothpaste... MORE
play_circle_filledVitamin-Infused Toothpastes
Vitamin-Infused Toothpastes
ORALOGICA Created Protective, Refreshing Chemical-Free Toothpaste
Following the launch of its free-from organic mouthwash RINSE, ORALOGICA is now introducing a chemical-free toothpaste range on Kickstarter by the name of PASTE. PASTE sets itself apart from other... MORE
Floral Mint Toothpastes
Floral Mint Toothpastes
Schmidt's Jasmine + Spearmint Tooth+Mouth Paste is Fresh & Sophisticated
Schmidt’s Naturals elevated the classic mint toothpaste with a sophisticated Jasmine + Spearmint flavor to create a product that it describes as “exquisitely floral + minty.” The... MORE

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