Wildist recently introduced itself to the world as a line of natural, non-toxic "Elevated Essentials" that favors vibrantly designed, 100% recyclable deodorant packaging and toothpaste tubes.
While most toothpaste products are simply created to clean the teeth, the brand's AM/PM Teeth bundle introduces a pair of oral care products, one for all-day use and another specifically for the evening. 'Brillimint' is a natural toothpaste that combines two types of mint with white tea, ginseng and goji berry extracts, pus baking soda and silica to remove plaque. 'Dreamomile' is branded as a "nighttime natural toothpaste" powered by stain-removing activated charcoal and soothing chamomile extract.
Wildist gets its name from a combination of the words "wild" and "alchemist," as it brings together unconventional ingredients to create safe, effective and cruelty-free formulas that are free from undesirable additions.
Key Themes Behind This Trend
- Personalized Oral Care
- Developing toothpaste products for specific times of the day opens up opportunities for personalized oral care.
- Natural and Non-toxic Products
- The demand for natural and non-toxic toothpaste is creating opportunities for innovation in oral care products.
- Elevated Packaging Designs
- Vibrantly designed, 100% recyclable toothpaste packaging is a disruptive innovation opportunity in the oral care industry.
Where This Applies
- Oral Care
- The oral care industry can explore personalized toothpaste formulations for different times of the day.
- Natural Products
- The natural products industry can innovate by creating more natural and non-toxic toothpaste alternatives.
- Packaging
- The packaging industry has an opportunity to provide more visually appealing and sustainable packaging solutions for toothpaste products.
