Baby products are cleverly redesigned to be used on the go
Implications - Aligning with the increasing role convenience culture plays in consumers' daily lives, brands in the baby space are creating more portable versions of infant necessities for busy parents. By honing in on convenience, these products are able to stand out and win the loyalty of discerning consumers.
Workshop Question - What could you change about your product/experience in order to make your consumers' lives easier?
Trend Themes
1. Portable Baby Products - Companies are innovating baby products to be more convenient for busy parents, providing opportunities for the development of smaller, lightweight and travel-friendly baby items.
2. Eco-friendly Products - Eco-friendly products are becoming prevalent and cater to parents who prefer homemade products over pre-made ones, giving opportunity to businesses in that category.
3. Foldable Baby Product - Collapsible baby products offer space-saving solutions for parents on the go, providing businesses opportunities to produce multi-functional childcare gadgets.
Industry Implications
1. Baby Care - Companies can focus on creating travel-friendly baby products or developing eco-friendly alternatives in the baby care industry.
2. Eco-friendly Products - Companies can focus on creating eco-friendly products to cater to the growing demand for environmentally conscious options.
3. Travel - Travel companies can cater to parents with infants or young children by providing packages and services that cater to the needs of parents travelling with children.
4 Featured, 34 Examples:
87,462 Total Clicks
Date Range:
Feb 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:
