Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portable
Parenthood
Baby products are cleverly redesigned to be used on the go.
4.8
Trend score
Trend
What is the Portable Parenthood trend?
Portable Parenthood: Aligning with the increasing role convenience culture plays in consumers' daily lives, brands in the baby space are creating more portable versions of infant necessities for busy parents. By honing in on convenience, these products are able to stand out and win the loyalty of discerning consumers.
Trend themes
Themes within the Portable Parenthood trend
Three behaviours holding the trend together01
Portable Baby Products
Companies are innovating baby products to be more convenient for busy parents, providing opportunities for the development of smaller, lightweight and travel-friendly baby items.
02
Eco-Friendly Products
Eco-friendly products are becoming prevalent and cater to parents who prefer homemade products over pre-made ones, giving opportunity to businesses in that category.
03
Foldable Baby Product
Collapsible baby products offer space-saving solutions for parents on the go, providing businesses opportunities to produce multi-functional childcare gadgets.
Industry implications
What the Portable Parenthood trend means for industry
Where the trend changes the playbookFor
Baby Care
Companies can focus on creating travel-friendly baby products or developing eco-friendly alternatives in the baby care industry.
For
Eco-Friendly Products
Companies can focus on creating eco-friendly products to cater to the growing demand for environmentally conscious options.
For
Travel
Travel companies can cater to parents with infants or young children by providing packages and services that cater to the needs of parents travelling with children.
Workshop question
What could you change about your product/experience in order to make your consumers' lives easier?
Trend signals
Trend signals for Portable Parenthood
Trend score 4.8 out of 10, from popularity 72%, activity 65%, freshness 8%.
Popularity72%
Activity65%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portable Parenthood trend
4 featured examples from Feb 26 to Oct 4, 2018CategoryUnique
Pocket-Sized Diaper Kits
'Dwypers' Contains a Five-Pack of Wipes, a Diaper and a Changing Mat
Opportunity for companies in the baby care industry to create and market pocket-sized diaper kits that cater to the needs of on-the-go families.
CategoryLife-Stages
Travel-Sized Baby Products
The MooGoo Baby Travel Pack is a Convenient Combination of Baby Items
Companies in the baby product industry can capitalize on the demand for travel-sized baby products by developing innovative travel packs for parents.
CategoryLifestyle
Collapsible Sippy Cups
The CollapseAndGo is Making the Essential Baby Product More Functional
The CollapseAndGo presents an opportunity for disruptive innovation in the baby product industry by offering a unique space-saving solution.
CategoryLifestyle
Eco-Friendly Single Serving Containers
StackTek's Containers are Ideal for Homemade Baby Food
Opportunity for companies to create innovative food storage solutions that are durable, BPA-free, and suitable for different food types.
