There are many iterations of heat-and-eat packages that have been launched over the years, but Super Sun takes a fresh approach to the idea with its cookware-inspired containers.
The four different kinds of microwavable meals can be prepared in about two minutes and are designed to remind of comforting, home-cooked meals with packaging that looks like a bright yellow cookware pot with handles. To continue this illusion, the photography on the top of the package clearly depicts the ingredients that consumers can expect to enjoy, as if they were looking at the dish being cooked from above.
The ready-to-eat convenience foods were developed as a means of helping time-starved consumers prepare quick and easy meals for themselves at home, rather than opting for fast food.
Cookware-Inspired Meal Packages
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