Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pre-Packed
Oat
The popularity of oat milk has led to pre-packed items based in the product.
5.2
Trend score
Trend
What is the Pre-Packed Oat trend?
Pre-Packed Oat: Oat milk's rising popularity as an alternative to regular milks or traditional lactose-free options, has led to its incorporation in CPG beverages and foods such as yogurts, lattes, or even ice cream.
Insight
The consumer insight behind the Pre-Packed Oat trend
As more consumers decide to adopt the plant-based diet—whether it is because of biological necessity or concern for the environment and animals—the desire for niche products grows, calling for industries to rethink staple food and beverage products. When met with a wide variety of offerings that correspond to their niche preferences, consumers feel better supported and heard by the brand, ultimately contributing to their levels of loyalty.
Trend themes
Themes within the Pre-Packed Oat trend
Three behaviours holding the trend together01
Plant-Based Diet
The rise of the plant-based diet trend has led to greater demand for niche food and beverage products, such as oat milk-based options.
02
Non-Dairy Alternatives
Consumers are seeking out non-dairy alternatives to traditional dairy products, leading to the development of oat milk-based yogurt, ice cream, coffee drinks, and more.
03
Convenience Packaging
Convenience packaging in the form of canned coffee, oat milk lattes, and pre-packaged oat products appeal to on-the-go consumers looking for healthy yet convenient options.
Industry implications
What the Pre-Packed Oat trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can capitalize on the trend towards plant-based diets by developing innovative products that cater to niche dietary preferences.
For
Dairy Industry
The dairy industry can pivot towards offering plant-based creations with greater varieties of non-dairy yogurt, ice cream, and milk alternatives.
For
Packaging Industry
The packaging industry has an opportunity to create sustainable and convenient packaging solutions for non-dairy products, such as pre-packaged oat products and canned coffee drinks.
Workshop question
How could your brand better cater to niche consumer preferences within its area of expertise?
Trend signals
Trend signals for Pre-Packed Oat
Trend score 5.2 out of 10, from popularity 79%, activity 67%, freshness 8%.
Popularity79%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pre-Packed Oat trend
4 featured examples from Jan 9 to Aug 7, 2018CategoryLifestyle
Oat-Based Yogurts
Dairy Brand Valio's 'Oddlygood' Non-Dairy Yogurt is Made with Finnish Oats
Dairy manufacturers can explore the opportunity of creating their own line of non-dairy yogurt products to cater to the increasing demand for plant-based options.
CategoryLifestyle
Oat Milk Ice Creams
Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line
The dairy alternatives industry has grown rapidly, and developing new offerings like oat milk ice cream can help brands stay competitive in the space.
CategoryLifestyle
Oat-Based Coffee Drinks
Oatly's Canned Coffee Drinks Feature a Non-Dairy Oat Base
Disruptive innovation potential to explore the intersection of coffee culture and non-dairy alternatives.
CategoryLifestyle
Canned Oat Milk Lattes
RISE Brewing Co.'s New Product Combines Nitro Cold Brew & Plant-Based Milk
Innovative opportunities for introducing new canned coffee beverages with oat milk.
