The popularity of oat milk has led to pre-packed items based in the product
Trend - Oat milk's rising popularity as an alternative to regular milks or traditional lactose-free options, has led to its incorporation in CPG beverages and foods such as yogurts, lattes, or even ice cream.
Insight - As more consumers decide to adopt the plant-based diet—whether it is because of biological necessity or concern for the environment and animals—the desire for niche products grows, calling for industries to rethink staple food and beverage products. When met with a wide variety of offerings that correspond to their niche preferences, consumers feel better supported and heard by the brand, ultimately contributing to their levels of loyalty.
Insight - As more consumers decide to adopt the plant-based diet—whether it is because of biological necessity or concern for the environment and animals—the desire for niche products grows, calling for industries to rethink staple food and beverage products. When met with a wide variety of offerings that correspond to their niche preferences, consumers feel better supported and heard by the brand, ultimately contributing to their levels of loyalty.
Workshop Question - How could your brand better cater to niche consumer preferences within its area of expertise?
Trend Themes
1. Plant-based Diet - The rise of the plant-based diet trend has led to greater demand for niche food and beverage products, such as oat milk-based options.
2. Non-dairy Alternatives - Consumers are seeking out non-dairy alternatives to traditional dairy products, leading to the development of oat milk-based yogurt, ice cream, coffee drinks, and more.
3. Convenience Packaging - Convenience packaging in the form of canned coffee, oat milk lattes, and pre-packaged oat products appeal to on-the-go consumers looking for healthy yet convenient options.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the trend towards plant-based diets by developing innovative products that cater to niche dietary preferences.
2. Dairy Industry - The dairy industry can pivot towards offering plant-based creations with greater varieties of non-dairy yogurt, ice cream, and milk alternatives.
3. Packaging Industry - The packaging industry has an opportunity to create sustainable and convenient packaging solutions for non-dairy products, such as pre-packaged oat products and canned coffee drinks.
