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Pre-Packed Oat

The popularity of oat milk has led to pre-packed items based in the product

Trend - Oat milk's rising popularity as an alternative to regular milks or traditional lactose-free options, has led to its incorporation in CPG beverages and foods such as yogurts, lattes, or even ice cream.

Insight - As more consumers decide to adopt the plant-based diet—whether it is because of biological necessity or concern for the environment and animals—the desire for niche products grows, calling for industries to rethink staple food and beverage products. When met with a wide variety of offerings that correspond to their niche preferences, consumers feel better supported and heard by the brand, ultimately contributing to their levels of loyalty.
Workshop Question - How could your brand better cater to niche consumer preferences within its area of expertise?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
45,820 Total Clicks
Date Range:
Jan 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:

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