The oat drinks offered by Oatly have expanded to include a 'Barista Edition,' which was made as coffee shops increasingly use or offer oat-based beverages.
The oat-based beverage was made to be easily foamed, a feature that many other non-dairy milk options tend not to have. With some light heating and whisking, the Barista Edition Oat Drink can make the perfect addition to any type of latte that the user is trying to whip up. The product is rich in saturated fat, which is what helps it hold its foam in place, and not separate once it has been splashed into a coffee beverage.
The Barista Edition Oat Drink is plant-based, sustainable and contains no GMO's – much like the rest of the Oatly brand's products.
Image Credit: Oatly
Key Themes Behind This Trend
- Foaming Oat Drink Beverages
- The trend of foaming oat drink beverages is disrupting the non-dairy milk industry and providing a new option for coffee shops and baristas.
- Plant-based Beverages
- The trend of plant-based beverages, like Oatly's Barista Edition, is disrupting the dairy industry by offering sustainable and non-GMO alternatives.
- Alternative Milk Options
- The trend of alternative milk options, such as oat-based drinks, is disrupting the milk industry by providing healthier and more sustainable options for consumers.
Where This Applies
- Non-dairy Milk
- The non-dairy milk industry has an opportunity to innovate and improve their products by developing foaming oat drink options and capturing the growing market demand for plant-based alternatives.
- Coffee Shop
- The coffee shop industry has an opportunity to offer more diverse beverage options to their customers and cater to the growing trend of plant-based, sustainable options like Oatly's Barista Edition oat drink.
- Health and Wellness
- The health and wellness industry has an opportunity to promote and market the benefits of alternative milk options, specifically oats, as a more sustainable and healthy alternative to dairy products.
