Based off of the top-selling Black and White, Vanilla Latte, Caramel Macchiato and Mocha Iced Espresso drinks that can be found in its coffee bars, Peet's Coffee is now introducing a series of shelf-stable canned products.
The Peet's True Iced Espresso line emphasizes premium quality, clean ingredients and a low sugar content, offering consumers more than just convenient ready-to-drink options. At the base of the canned espresso drinks is a dark roast single-origin Colombian espresso, which boasts a natural sweetness that hardly needs to be enhanced.
While the simple Black and White from Peet's True Iced Espresso will cater to those looking for a creamy, lightly sweetened latte, the decadent Mocha option offers an indulgent combination of espresso, milk and cocoa.
What Makes This Trend Stand Out
- Shelf-stable Canned Drinks
- Disruptive innovation opportunity: Explore the development of premium, ready-to-drink canned products with clean ingredients and low sugar content.
- Single-origin Espresso
- Disruptive innovation opportunity: Develop new single-origin espresso options that highlight natural sweetness without the need for additional enhancements.
- Creamy Indulgent Combos
- Disruptive innovation opportunity: Create decadent espresso and milk combinations that offer indulgent flavors without compromising on quality.
Sectors Adopting This
- Beverage Manufacturing
- Disruptive innovation opportunity: Incorporate shelf-stable canned products into the beverage manufacturing industry, focusing on premium quality and clean ingredient offerings.
- Coffee Roasting
- Disruptive innovation opportunity: Explore the production of single-origin espresso options in the coffee roasting industry, showcasing the natural sweetness of different coffee origins.
- Ready-to-drink Market
- Disruptive innovation opportunity: Tap into the ready-to-drink market by offering indulgent espresso and milk combos that elevate the consumer experience.
