Oatley is a natural beverage brand specializing in grain-based milk alternatives like this oat chai blend. In addition to featuring organic oats, this beverage is infused with nourishing ingredients like cinnamon, cardemom, cloves, and ginger, along with natural agave sweeteners.
The low-fat alternative to traditional milk does not act as a source of calcium -- something Oatly is hoping to perfect in the near future -- but is a rich source of iron, and vitamins like B12, D2, and folic acid.
This ready-to-drink beverage is ideal for those with a lactose intolerance, those looking to cut their daily calorie intake, or those seeking to infuse their diet with more nutrients without compromising great taste in the process.
Key Themes Behind This Trend
- Grain-based Milk Alternatives
- Opportunity for disruptive innovation in creating new and unique milk alternatives made from grains.
- Infused Beverages
- Disruptive innovation opportunity to infuse beverages with nourishing ingredients for added health benefits.
- Natural Sweeteners
- Opportunity to innovate by using natural sweeteners as an alternative to artificial ones in beverages.
Where This Applies
- Food and Beverage
- Opportunity for disruptive innovation in the food and beverage industry by creating unique and healthier beverage alternatives.
- Nutritional Supplements
- Disruptive innovation opportunity to create nutritional supplements in the form of infused beverages for added health benefits.
- Alternative Sweeteners
- Opportunity for disruptive innovation in the sweeteners industry by developing natural sweeteners for use in beverages.
