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Non-Essential Intelligence

Non-essential kitchen solutions adopt smart functionalities

Trend - Brands that offer kitchen tools and devices are adding intelligent capabilities to items that are non-essential, or that typically don't accommodate tech. The high-functionality of these products gives consumers more motivation to purchase.

Insight - Consumers value convenience and efficiency both in their personal, as well as in their professional lives. As technology has proven itself to significantly supercharge those two properties, many consumers seek for lifestyle solutions in this sector that will allow them a seamless and stress-free experience. Intrigued by forward-thinking concepts such as the smart home, many opt-in for products that will get them closer to this ideal.
Workshop Question - Conceptualize a smart product, within your brand's area of expertise, that benefits your customer's lifestyle or routine.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
147,565 Total Clicks
Date Range:
May 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:

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