On-the-Go coffee beverages evolve into packaged “shots” for a quick caffeine fix
Trend - While the typical espresso shot is often enjoyed freshly brewed or on-site at a cafe, packaged alternatives are emerging to allow for more immediate, on-the-go satisfaction. This proves to be a great way for brands to expand product lines onto store shelves.
Insight - Urban consumers who consistently find themselves on-the-go prioritize convenience in their products, whether pertaining to food and beverage, beauty, or something else. As those who commute or have a dynamic lifestyle often don't have time to sit down and enjoy a meal or beverage, they place emphasis on on-the-go product alternatives that allow them to support their body in the way that it needs throughout the day.
Insight - Urban consumers who consistently find themselves on-the-go prioritize convenience in their products, whether pertaining to food and beverage, beauty, or something else. As those who commute or have a dynamic lifestyle often don't have time to sit down and enjoy a meal or beverage, they place emphasis on on-the-go product alternatives that allow them to support their body in the way that it needs throughout the day.
Workshop Question - How can you make your most desirable product more accessible to consumers on-the-go?
Trend Themes
1. On-the-go Packaged Coffee Shots - Packaged alternatives are emerging to allow for more immediate, on-the-go satisfaction.
2. Functional Coffee Shots - Companies are introducing coffee shots with added vitamins, supplements, and functionality.
3. Cold Brew Coffee Shots - Cold brew coffee shots are on the rise, offering a quick and convenient way to consume coffee.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the popularity of on-the-go coffee shots, functional coffee, and cold brew coffee shots to target busy urban consumers.
2. Health and Wellness Industry - Introducing functional coffee shots and vitamin-enriched coffee shots offers a potential opportunity for the health and wellness industry to target consumers who seek healthier and more natural energy sources.
3. Retail Industry - Retailers can benefit from the popularity of coffee shots by introducing them to store shelves, offering more immediate, on-the-go satisfaction to busy urban consumers.
