On-the-Go coffee beverages evolve into packaged “shots” for a quick caffeine fix
Trend - While the typical espresso shot is often enjoyed freshly brewed or on-site at a cafe, packaged alternatives are emerging to allow for more immediate, on-the-go satisfaction. This proves to be a great way for brands to expand product lines onto store shelves.
Insight - Urban consumers who consistently find themselves on-the-go prioritize convenience in their products, whether pertaining to food and beverage, beauty, or something else. As those who commute or have a dynamic lifestyle often don't have time to sit down and enjoy a meal or beverage, they place emphasis on on-the-go product alternatives that allow them to support their body in the way that it needs throughout the day.
Insight - Urban consumers who consistently find themselves on-the-go prioritize convenience in their products, whether pertaining to food and beverage, beauty, or something else. As those who commute or have a dynamic lifestyle often don't have time to sit down and enjoy a meal or beverage, they place emphasis on on-the-go product alternatives that allow them to support their body in the way that it needs throughout the day.
Workshop Question - How can you make your most desirable product more accessible to consumers on-the-go?
