Functional Cold Brew Shots

These Supplements Take the Form of a Shot of Cold Brew

Coffee is first and foremost associated with its energizing benefits but Humblemaker Coffee Co. introduced a unique series of functional supplements that are packaged like a shot of cold brew. The two-ounce supplements can be consumed at full strength or added to a beverage—like a favorite kind of milk or milk alternative, or even a juice or smoothie, according to the company.

The three kinds of supplements available from Humblemaker Coffee Co. include the Boomtowne Multivitamin for enhanced immune system support, the antioxidant-rich La Fonda and Black Sea for cognitive wellness.

These unique cold brew coffee supplements are free from sugar and offer a simple way for coffee lovers to experience the energizing benefits of coffee and bolster their wellness with ingredients like L-Theanine, ginseng, cardamom, clove, cinnamon, cacao and polyphenols.

Functional Supplements
The trend of functional supplements offers opportunities for innovative products that combine health benefits with popular beverages.
Cold Brew Coffee
The popularity of cold brew coffee presents opportunities for creating novel and convenient coffee-based products.
Wellness Boost
The demand for wellness-boosting products creates opportunities to incorporate beneficial ingredients into everyday beverages.

Where This Applies

Food and Beverage
The food and beverage industry can explore the development of functional supplements that can be consumed alone or added to various drinks.
Coffee and Tea
The coffee and tea industry can embrace the trend of functional supplements by creating innovative cold brew-based products with added health benefits.
Health and Wellness
The health and wellness industry can utilize the demand for wellness-boosting products by offering coffee-based supplements that promote physical and cognitive well-being.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 56%
Freshness 9%

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