Artificial energy shots have risen in popularity over the past few years but FORTO coffee shots are aiming to change the market with a focus on natural ingredients and flavor-forward options. Derived from the Italian word for "strong," this energy shot is made using actual coffee beans, which are brewed longer than regular coffee. This longer brewing time results in a smooth Colombian cold brew that is not only flavorful but also incredibly high in energy.
FORTO coffee shots currently come in six different varieties, which range from being dairy-free and in two varying strengths of caffeine. Each of the coffee shots are equal to approximately one to two cups of coffee and can include either 100mg of caffeine or 200mg. The flavors currently available in the FORTO coffee shots line include Hershey's Chocolate Latte, Vanilla Latte, Pure Black, Chocolate Latte, Vanilla Latte in 200mg and Sweetened Black.
What's Driving This Trend
- Natural Energy Shots
- FORTO coffee shots are disrupting the energy shot market by offering all-natural ingredients and flavor-forward options.
- Cold Brew Concentrate
- The longer brewing time of FORTO coffee shots creates a smooth Colombian cold brew, providing a disruptive innovation opportunity in the coffee industry.
- High-caffeine Beverages
- With options of 100mg or 200mg of caffeine per shot, FORTO coffee shots tap into the demand for high-energy products, presenting a disruptive innovation opportunity in the beverage industry.
Who This Affects Most
- Energy Drinks
- FORTO coffee shots challenge the artificial energy shot market, offering a natural alternative.
- Coffee
- The cold brew concentrate of FORTO coffee shots introduces a unique product that can disrupt the coffee industry.
- Beverages
- The high-caffeine content of FORTO coffee shots addresses the growing consumer demand for energy-boosting drinks.
