'Khladokombinat No3' is an energy-boosting ice cream marketed for busy commuters.
This coffee-flavored ice cream is packaged to look like a takeaway cup of coffee to communicate its portable nature. Khladokombinat No3 coffee-flavored ice cream provides consumers with a grab-and-go alternative to coffee as this Russian ice cream is a tasty way for busy commuters to get a caffeine boost on the go. This indulgent treat is also a great way to cool down and indulge in the summertime. In addition to this, Khladokombinat No3 contains only 100kcal per serving, making it a great indulgence for health conscious consumers.
By marketing this energy-boosting ice cream as a portable alternative to coffee, Khladokombinat No3 is able to garner sales and a share of the coffee and iced treat markets. Its marketing scheme is simple, direct and effective.