Alongside offering full-sized bottles of apple cider vinegar shots, Ethan's is now launching single-serve bottles that in dynamic flavors like Ginger Pineapple, Turmeric Apple and Cinnamon Maple. Each flavor has been specifically developed to offer some sort of functional benefit. For instance, the Cinnamon Maple variety is said to be of benefit to one's cardiovascular health, while the Ginger Pineapple flavor is said to soothe nausea and support the digestive system.
Although plain apple cider vinegar shots are often taken by many consumers for health purposes, many people are wary of this because of vinegar's strong flavor. These flavored varieites were developed by Ethan's to satisfy a consumer's desire for either something tart, spicy or sweet.