The VitaCup Coffee Lightning Shot Offers a Quick Energy Boost
Michael Hemsworth — September 12, 2019 — Marketing
References: vitacup & preparedfoods
The VitaCup Coffee Lightning Shots have been launched as a new alternative energy drink that will offer consumers a beneficial way to increase their alertness. The drinks are made with a cold brew coffee concentrate that has been infused with signature dose of vitamins including B1, B5, B6, B9, B12 and D3, which helps to support the body with essential nutrients.
Each of the shots contains 200mg of caffeine, which is the equivalent of two regular cups of brewed coffee yet can be quickly consumed to immediately experience the energizing benefits.
The VitaCup Coffee Lightning Shots come in two variety options including Original and Vanilla to make them the perfect option for coffee-loving consumers looking to switch up their morning or afternoon routine.
Each of the shots contains 200mg of caffeine, which is the equivalent of two regular cups of brewed coffee yet can be quickly consumed to immediately experience the energizing benefits.
The VitaCup Coffee Lightning Shots come in two variety options including Original and Vanilla to make them the perfect option for coffee-loving consumers looking to switch up their morning or afternoon routine.
Trend Themes
1. Vitamin-enriched Energy Drinks - The trend of adding vitamins and nutrients to energy drinks is an opportunity for beverage companies to offer consumers a healthier alternative to traditional energy drinks
2. Cold Brew Concentrate - The trend of using cold brew concentrate is an opportunity for coffee companies to create new and innovative products that offer convenience and a smoother taste
3. Quick Energy Boosts - The trend of quick and convenient energy boosts is an opportunity for companies to create on-the-go products that cater to busy consumers looking for a quick pick-me-up
Industry Implications
1. Beverage Industry - Companies in the Beverage Industry can capitalize on the trend of vitamin-enriched energy drinks to offer healthier alternatives to traditional energy drinks
2. Coffee Industry - Companies in the Coffee Industry can capitalize on the trend of using cold brew concentrate to create new and innovative coffee products
3. Health and Wellness Industry - Companies in the Health and Wellness Industry can capitalize on the trend of quick energy boosts to create products that cater to busy, health-conscious consumers
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