Brands conceptualize haircare products specifically for on-the-go care
Trend - Haircare brands are offering an increasingly diverse range of on-the-go hair styling products, outside of the booming demand for dry shampoo. Such innovations include products that support functions like on-the-go color touchups and hair-building.
Insight - Today's urban consumer is living in a fast-paced environment that has ever-increasing demands in terms of professional performance. As many try to juggle their career with other responsibilities such as home upkeep, family, friends, and so on, individuals in this position prioritize convenience in the products that they purchase. As a result, consumers are able to save time in the day that they can use to relax or repurpose it for other immediate tasks.
Insight - Today's urban consumer is living in a fast-paced environment that has ever-increasing demands in terms of professional performance. As many try to juggle their career with other responsibilities such as home upkeep, family, friends, and so on, individuals in this position prioritize convenience in the products that they purchase. As a result, consumers are able to save time in the day that they can use to relax or repurpose it for other immediate tasks.
Workshop Question - Conceptualize a product/service within your brand's area of expertise that prioritizes on-the-go consumers, or those who value convenience.
