Brands conceptualize haircare products specifically for on-the-go care
Trend - Haircare brands are offering an increasingly diverse range of on-the-go hair styling products, outside of the booming demand for dry shampoo. Such innovations include products that support functions like on-the-go color touchups and hair-building.
Insight - Today's urban consumer is living in a fast-paced environment that has ever-increasing demands in terms of professional performance. As many try to juggle their career with other responsibilities such as home upkeep, family, friends, and so on, individuals in this position prioritize convenience in the products that they purchase. As a result, consumers are able to save time in the day that they can use to relax or repurpose it for other immediate tasks.
Insight - Today's urban consumer is living in a fast-paced environment that has ever-increasing demands in terms of professional performance. As many try to juggle their career with other responsibilities such as home upkeep, family, friends, and so on, individuals in this position prioritize convenience in the products that they purchase. As a result, consumers are able to save time in the day that they can use to relax or repurpose it for other immediate tasks.
Workshop Question - Conceptualize a product/service within your brand's area of expertise that prioritizes on-the-go consumers, or those who value convenience.
Trend Themes
1. On-the-go Haircare - Haircare brands are offering on-the-go hair styling products that prioritize convenience for time-strapped urban consumers.
2. Biodegradable Sun Protection - Cosmetic manufacturers can now reduce the percentage of UV filters used in sunscreen with Bio-on's biodegradable SPF boosters.
3. Fiber-building Hair Products - Toppik & Viviscal's haircare range promotes a thicker-looking head of hair through an innovative formula.
4. Root Touchup Solutions - Pen-style products, like the L'Oréal Paris Magic Root Precision Pen, are becoming popular for touch-ups due to high portability and convenience.
Industry Implications
1. Cosmetics and Personal Care - Consumers' demand for convenience is driving cosmetic brands to create more portable products, using innovative formulas and biodegradable ingredients.
2. Haircare - Hair care brands are expanding their range with products like fiber-building, on-the-go, and root touch-up solutions to appeal to urban consumers' busy lifestyle.
3. Sustainability - Bio-on's use of biodegradable ingredients in cosmetics and personal care products reflects the growing importance of sustainability in the industry.
