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L'Oreal's SXSW Activation Made Perfectly Matched Foundation

 - Mar 16, 2018
References: lancome-usa & adweek
Fans of personalized cosmetics may be interested in L'Oreal's SXSW activation, as the beauty brand created custom makeup for its guests, using a unique tech-infused process.

This technology was created to ensure that every individual could find their skin's perfect foundation match, as the offerings found in drug store's typically leave a consumer making compromises. To achieve a perfectly matched color, a brand's representative used a handheld machine to assess how light reflected off one's skin. After entering that information into a tablet, an algorithm prompts the machine to select a color, from over 8,000 different shades. Following this, the individual was asked a series of questions regarding their skin's issues. A variety of soothing, nourishing or reparative ingredients, like licorice root or Mulberry extract, were then added into the personalized shade, making for an entirely custom cosmetic.

Image credit: L'Oreal