Created as a partnership between Living Essentials LLC and MLB, the Apple Pie Extra Strength 5-hour ENERGY Shots come as a delicious, sugar-free means of upping energy levels.
While the saying "as American as apple pie" is a common phrase for many things, this new energy shot is certainly just that with a scrumptious pie flavor and a cobranding with the brand behind America's pastime. This makes it an ideal product for fans and athletes alike to enjoy in order to perform their best before, during or after athletic endeavors.
The Apple Pie Extra Strength 5-hour ENERGY Shots are being paired with an advertising and activation campaign that will run during 2017 MLB All-Star Week beginning in Miami on July 7.
Key Themes Behind This Trend
- Co-branding Partnerships
- The partnership between Living Essentials LLC and MLB highlights the potential for co-branded products across industries.
- Flavored Energy Shots
- The Apple Pie flavor of the Extra Strength 5-hour ENERGY Shots showcases the potential for expanding the range of flavors within the energy shot market.
- Athlete-focused Products
- The energy shots aimed at fans and athletes demonstrates the potential for creating products that cater to specific markets within the sports industry.
Where This Applies
- Sports
- Co-branded athlete-focused products like these energy shots present opportunities for further innovation in the sports industry.
- Food and Beverage
- The flavored energy shots market is an industry with potential for disruption through continued innovation in future flavors.
- Marketing and Advertising
- The advertising and activation campaign for the Apple Pie Extra Strength 5-hour ENERGY Shots showcases the potential for creative and effective marketing strategies within the co-branded product space.
