Baileys Now Offers Non-Alcoholic Flavored Cold Brew Coffee in Cans
Laura McQuarrie — August 9, 2019 — Lifestyle
Baileys Original Irish cream and hot coffee is a classic pairing that's often enjoyed together but now, Baileys is offering a way for consumers to enjoy flavored cold brew coffee in a can without any alcohol whatsoever. The newest creations from the alcohol brand include the premium Non-Alcoholic Original Irish Cream and Salted Caramel Cold Brew Coffees.
While these canned beverages promise to provide "the refreshing smoothness of Baileys Irish Cream," the drinks are focused on flavor and the energizing properties of 100% Arabica coffee rather than the alcohol content.
With many consumers looking for non-alcoholic versions of their favorite products, this unexpected release from Baileys shows how brands can offer a familiar experience, even without the ingredients they may be best known for producing.
While these canned beverages promise to provide "the refreshing smoothness of Baileys Irish Cream," the drinks are focused on flavor and the energizing properties of 100% Arabica coffee rather than the alcohol content.
With many consumers looking for non-alcoholic versions of their favorite products, this unexpected release from Baileys shows how brands can offer a familiar experience, even without the ingredients they may be best known for producing.
Trend Themes
1. Non-alcoholic Beverages - Bailey's non-alcoholic cold brew cans tap into the trend of consumers seeking out non-alcoholic versions of their favorite beverages.
2. Flavored Cold Brew - Bailey's flavored cold brew cans highlight the trend of consumers looking for unique and flavorful options in their cold brew coffee.
3. Alcohol-free Innovations - Bailey's alcohol-free cold brew cans represent a disruptive innovation opportunity for brands to offer familiar experiences without traditional ingredients.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can explore the trend of non-alcoholic beverages to develop new products for consumers.
2. Coffee and Beverage - The coffee and beverage industry can tap into the trend of flavored cold brew to create innovative options for consumers.
3. Food and Beverage Packaging - The food and beverage packaging industry can take advantage of the disruptive innovation opportunity presented by alcohol-free cold brew cans to create convenient and appealing packaging solutions.
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