Visitors to Bad Larry's website must be over the age of 21 to enter, and this is because the brand is setting itself apart as a producer of hard coffee beverages.
Later this spring, Bad Larry's will be introducing the world to its 'Cold Hard Coffee,' which is a hybrid beverage that blends a cold brew base from the Blackeye Roasting Co. with alcohol.
One of the creators of this hard coffee beverage, restaurateur Matty O’Reilly, describes that: "Every time you sit down for brunch in a restaurant, within the first five minutes you have at least three glasses in front of you: water, bloody mary/beer back/mimosa and a coffee. Bad Larry’s saves you money and combines a few things into one can or glass.”
Cold Hard Coffee will be sold in packs of four and two new flavors are currently in development.
Why This Trend Is Growing
- Hard Coffee Beverages
- Opportunity for the creation of more alcoholic coffee beverages.
- Hybrid Beverages
- Innovation potential in combining different beverage categories to create unique flavors and experiences.
- Convenience Packaging
- Disruptive opportunity in packaging formats that offer multiple drink options in one container.
Industries Being Reshaped
- Beverage Industry
- Development of new alcoholic coffee products can expand the range of offerings in the beverage market.
- Coffee Industry
- Incorporating alcohol into coffee presents an innovative opportunity for the coffee industry to attract new consumers.
- Packaging Industry
- Creating convenient packaging solutions that combine different beverages can revolutionize the packaging industry and consumer experience.
