McDonald's 'Experience of the Future' Eateries Are Now Open in Asia

 - Jan 17, 2018
References: & marketing-interactive
A chain of McDonald's 'Experience of the Future' restaurants recently opened their doors in Hong Kong and aim to make the lives of the eatery's patrons more convenient. Equipped with customizable ordering and cash-out kiosks, the locations are designed to be automated, and feature tech-charging stations as an added bonus for those on the go.

In addition to these self-ordering stations, consumers can also pick up mobile orders at the McDonald's Experience of the Future restaurants. "The new dining model focuses on four pillars: menu innovation, customer experience, digital ordering and delivery," and is set to be a hit among urban residents, students and families looking to save time and those looking to streamline their food ordering process.