'Seepje' creates sustainable laundry detergent packaging that makes the most of repurposed waste.
Seepje's laundry product was inspired by the way in which women in Nepal use the empty shells of the Apindus fruit to do their laundry. As such, Apindus shells are the main ingredient for the brand's detergents.
In order to package the product in a way that captures the spirit of the brand's values, FLEX/design opted to repurpose post-consumer waste from HDPE milk bottles. This detail is reflected on the bottom of the packaging. To help consumers with the recycling process, the remainder of Seepje's packaging takes the form of a sleeve that can easily be separated from the main plastic body.