Category
Tech
Delegated Interfaces
Trend cluster
Category
Prescription
Personalization
Apps allow for personalized prescription services and information.
3.9
Trend score
Trend
What is the Prescription Personalization trend?
Prescription Personalization: Online apps are now able to scan, purchase, and/or provide personalized information on the various prescriptions (or potential prescription needs) that consumers have. Such services play on the already-custom nature of prescriptions and accelerate it.
Insight
The consumer insight behind the Prescription Personalization trend
For consumers in various parts of the world, healthcare isn't always accessible. Whether it's related to cost, information or a lack of access due to living remotely, many people face barriers when it comes to receiving adequate care. In many ways, technology is working to counteract this widespread issue--by prioritizing information and accessibility at the very least.
Trend themes
Themes within the Prescription Personalization trend
Three behaviours holding the trend together01
Personalized Prescription Apps
Apps that scan, purchase, and provide personalized information on prescription needs are allowing consumers more accessible and individualized healthcare options.
02
Telemedicine Brands
Direct-to-consumer brands like Hims and Hers are using their position to make uncomfortable health topics approachable and allowing individuals to bypass scheduling appointments and uncomfortable conversations with their doctors.
03
Online Vision Prescription Services
Companies like i-Optex and GlassesUSA.com with prescription-scanning apps are allowing individuals to renew their prescription with ease and purchase glasses online in a more trustworthy and convenient way.
Industry implications
What the Prescription Personalization trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The healthcare industry can incorporate personalized prescription apps to provide accessible and customized services to patients in various parts of the world.
For
Direct-to-Consumer Industry
The direct-to-consumer industry can adopt telemedicine brands as a means of making uncomfortable health topics approachable and bypassing the need for in-person medical appointments.
For
E-commerce Industry
The e-commerce industry can enhance their customer experience by incorporating prescription-scanning apps to allow for easier and trustworthy online purchases for products like glasses.
Workshop question
Conceptualize an app that would better customize your product.
Trend signals
Trend signals for Prescription Personalization
Trend score 3.9 out of 10, from popularity 66%, activity 43%, freshness 8%.
Popularity66%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Prescription Personalization trend
4 featured examples from Jun 12 to Nov 19, 2018CategoryFashion
Women's Telemedicine Brands
'Hers' is a D2C Start-Up Sharing Prescription-Based Health Products
E-commerce companies can develop direct-to-consumer women's health brands to provide affordable healthcare products to women.
CategoryLifestyle
Online Vision Prescription Services
i-Optex Lets People Renew a Prescription from Anywhere
The telehealth industry has an opportunity to create disruptive innovation by providing online vision tests and virtual ophthalmologist consultations in a safe and accessible mann…
CategoryTech
Prescription-Scanning Apps
GlassesUSA.com's App Makes Buying Glasses Online Easier & Trustworthy
Prescription-scanning apps are disrupting the e-commerce industry, specifically in the eyewear sector, by addressing customer concerns about buying glasses online.
CategoryTech
Prescription Meditation Apps
Headspace is Planning to Launch 'Headspace Health' in 2020
Headspace Health's introduction as a prescription meditation app presents opportunities for technological disruption in the healthcare industry.
