Apps allow for personalized prescription services and information
Trend - Online apps are now able to scan, purchase, and/or provide personalized information on the various prescriptions (or potential prescription needs) that consumers have. Such services play on the already-custom nature of prescriptions and accelerate it.
Insight - For consumers in various parts of the world, healthcare isn't always accessible. Whether it's related to cost, information or a lack of access due to living remotely, many people face barriers when it comes to receiving adequate care. In many ways, technology is working to counteract this widespread issue--by prioritizing information and accessibility at the very least.
Insight - For consumers in various parts of the world, healthcare isn't always accessible. Whether it's related to cost, information or a lack of access due to living remotely, many people face barriers when it comes to receiving adequate care. In many ways, technology is working to counteract this widespread issue--by prioritizing information and accessibility at the very least.
Workshop Question - Conceptualize an app that would better customize your product.
Trend Themes
1. Personalized Prescription Apps - Apps that scan, purchase, and provide personalized information on prescription needs are allowing consumers more accessible and individualized healthcare options.
2. Telemedicine Brands - Direct-to-consumer brands like Hims and Hers are using their position to make uncomfortable health topics approachable and allowing individuals to bypass scheduling appointments and uncomfortable conversations with their doctors.
3. Online Vision Prescription Services - Companies like i-Optex and GlassesUSA.com with prescription-scanning apps are allowing individuals to renew their prescription with ease and purchase glasses online in a more trustworthy and convenient way.
Industry Implications
1. Healthcare Industry - The healthcare industry can incorporate personalized prescription apps to provide accessible and customized services to patients in various parts of the world.
2. Direct-to-consumer Industry - The direct-to-consumer industry can adopt telemedicine brands as a means of making uncomfortable health topics approachable and bypassing the need for in-person medical appointments.
3. E-commerce Industry - The e-commerce industry can enhance their customer experience by incorporating prescription-scanning apps to allow for easier and trustworthy online purchases for products like glasses.
