'Hers' is a D2C Start-Up Sharing Prescription-Based Health Products
Laura McQuarrie — November 7, 2018 — Fashion
References: forhers & fastcompany
About a year ago, 'Hims' emerged as a provider of modern grooming and wellness solutions for men and it continues to use its position as a direct-to-consumer brand to make uncomfortable health topics approachable—now, Hims is launching a new brand called 'Hers' that has been specifically described as "Hims' more refined, older badass sister."
While Hims tackles problems like men's hair loss and ED, Hers is centered on sharing affordable, FDA-approved, medical-grade products based on three categories: hair, skin and sex. As such, women are able to purchase everything from birth control pills to acne treatments with aesthetically pleasing packages in a single transaction.
One of the products that can be purchased through Hers is Addyi, the only FDA-approved medication for hypoactive sexual desire disorder. According to founder and CEO Andrew Dudum, Hers customers are "bypassing scheduling appointments and paying copays. They’re bypassing awkward conversations with their doctor."
While Hims tackles problems like men's hair loss and ED, Hers is centered on sharing affordable, FDA-approved, medical-grade products based on three categories: hair, skin and sex. As such, women are able to purchase everything from birth control pills to acne treatments with aesthetically pleasing packages in a single transaction.
One of the products that can be purchased through Hers is Addyi, the only FDA-approved medication for hypoactive sexual desire disorder. According to founder and CEO Andrew Dudum, Hers customers are "bypassing scheduling appointments and paying copays. They’re bypassing awkward conversations with their doctor."
Trend Themes
1. Direct-to-consumer Women's Health Brands - There is an opportunity for companies to create an approachable and aesthetically pleasing line of prescription health products for women.
2. Telemedicine for Women's Health - An opportunity exists to revolutionize women's healthcare by offering telemedicine services that provide privacy and convenience for sensitive health topics.
3. Fda-approved Women's Health Products - The market can be disrupted by providing affordable, FDA-approved medical-grade products for women's healthcare needs.
Industry Implications
1. E-commerce - E-commerce companies can develop direct-to-consumer women's health brands to provide affordable healthcare products to women.
2. Telemedicine - Telemedicine companies can expand their services to include women's healthcare, offering privacy and convenience in a sensitive and still underserved market.
3. Pharmaceuticals - Pharmaceutical companies can seize an opportunity by developing FDA-approved health products that provide safe and affordable healthcare to women.
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