The act of buying glasses online is always filled with a certain uneasiness since consumers do not have the product in their hands. In addition, individuals who need glasses often neglect to go to the eye doctor for their annual check-up.
GlassesUSA.com attempts to solve this problem with a new ground-breaking patented technology that fuels its Prescription Scanner application. To conduct the at-home check-up, consumers require their smartphone, a magnetic card, a computer and their glasses. After accessing the GlassesUSA.com website to download the app, individuals are prompted to sync their devices and undergo a process to calibrate sizing and distance. Following are a few voice-guided steps during which the consumer scans the current lenses and then takes a selfie. Everything is explained in detail in the company's tutorial video. The prescription is sent to the e-mail and individuals can comfortably engage with browsing and buying glasses online.
What's Driving This Trend
- At-home Eye Exams
- The trend of at-home eye exams enables consumers to conveniently check their prescription and purchase glasses online.
- Prescription-scanning Apps
- Prescription-scanning apps like GlassesUSA.com's App are revolutionizing the online glasses buying experience by enhancing trust and accuracy.
- Virtual Eyewear Fitting
- Virtual eyewear fitting technologies, such as the one utilized by GlassesUSA.com, offer customers a way to try on glasses online and find the perfect fit.
Who This Affects Most
- E-commerce
- Prescription-scanning apps are disrupting the e-commerce industry, specifically in the eyewear sector, by addressing customer concerns about buying glasses online.
- Telehealth
- The trend of at-home eye exams and prescription-scanning apps contribute to the growth of telehealth, allowing individuals to remotely monitor their vision health.
- Augmented Reality
- The adoption of virtual eyewear fitting tools represents an opportunity for the augmented reality industry to enhance the online shopping experience across various sectors.
