The Saputo Joyya milk beverages have been launched in Canada as a line of premium ultra-filtered dairy products that are positioned as a higher-end option for consumers to choose.
The milk drinks come in four varieties and are each specially filtered to ensure optimum purity and taste, while also maintaining a nutritional profile that has 75% more protein than other options on the market. The milk drinks also contain 25% less sugar than regular milk, while the chocolate variety contains 50% less than conventional chocolate milk.
The Saputo Joyya milk beverages were explained by the VP at Saputo Saputo Strategic Business Development for Fluid, Bottling & Culture, Kim-Tuan Nguyen, who said, "Joyya ultrafiltered milk is more than milk, it is “ultramilk”. It’s a simple choice that’s packed with unique and quantifiable benefits. We know Canadians crave more out of life, and therefore expect more from their milk. By adding a new premium product to the milk category, Joyya ultrafiltered milk is providing more of the good and making dairy relevant again."
The Saputo Joyya Ultrafiltered Milks Contain 75% More Protein
Michael Hemsworth — November 12, 2018 — Lifestyle