Ultra-Filtered Protein Milks

The Nurri Milk Shake Has 30-Grams of Protein and One-Gram of Sugar

The Nurri Milk Shake is a new high-protein drink making its way to Costco locations to provide consumers with a delicious yet nutritious option to enjoy this fall and winter. The drink comes in 12 packs and is crafted with an ultra-filtered recipe that will give it a clean, crisp flavor that's perfect for chocolate milkshake fans. The drink is packed with 30-grams of protein with just one-gram of sugar and 150-calories per can to make it a nutrition-minded option for consumers to incorporate into their routine.

The Nurri Milk Shake also features 10 essential vitamins and minerals in the mix, while the 100% aluminum can packaging is easily recycled. The product is positioned as a guilt-free indulgence that sets itself apart from the competition with its rich flavor and creamy texture.

High-protein Beverages
The Nurri Milk Shake exemplifies the growing demand for drinks that offer substantial protein without high sugar content.
Ultra-filtered Ingredients
By utilizing an ultra-filtered recipe, products like the Nurri Milk Shake provide clean, crisp flavors that cater to health-conscious consumers.
Eco-friendly Packaging
Nurri Milk Shake's use of 100% aluminum cans highlights a shift towards more recyclable, environmentally conscious packaging solutions.

Industries Being Reshaped

Nutritional Beverages
The introduction of high-protein, low-sugar drinks like the Nurri Milk Shake signals a transformation in the nutritional beverage industry.
Sustainable Packaging
Innovative packaging methods, such as Nurri Milk Shake's fully recyclable aluminum cans, are setting new standards in the sustainable packaging industry.
Dietary Supplements
With 10 essential vitamins and minerals, products like the Nurri Milk Shake are blurring lines between traditional beverages and dietary supplements.
SCORE
6.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 88%
Freshness 35%

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