Genius Gourmet's Protein Milkshake is an 11oz, ultra-filtered milk-based RTD that delivers 30g of protein in a slim can and comes in Chocolate and Root Beer Float. The Root Beer Float flavor pairs sweet root beer notes with smooth vanilla ice cream for a nostalgic soda-shop profile.
The drink uses ultra-filtered milk as its protein source, which keeps carbohydrates, sugar and fat low while packing protein into a compact 11oz format. The calorie target is likely around 130 to 150 calories. Chocolate is the other confirmed flavor.
This gives consumers a creamy, high-protein option that fits between shakes and lighter RTDs, offering substantial protein without a large serving size. The format is convenient for on-the-go protein needs and taps the trend for multisensory, nostalgic flavors. The move deepens Genius Gourmet's beverage lineup following success with its Sparkling Protein Drink.
Image Credit: Genius Gourmet
What's Driving This Trend
- Compact Protein Formats
- Slim, high-protein RTDs create whitespace for portion-efficient nutrition products that deliver functional benefits without bulky servings.
- Nostalgic Functional Flavors
- Retro profiles like Root Beer Float bring emotional familiarity to performance beverages, expanding appeal beyond traditional fitness-focused tastes.
- Ultra-filtered Dairy Innovation
- Advanced filtration enables creamy dairy beverages with lower sugar, carbs, and fat, supporting premium positioning in convenient wellness formats.
Who This Affects Most
- Functional Beverages
- Protein-packed milkshakes in slim cans blur the line between indulgence and performance, creating new competition within ready-to-drink wellness products.
- Dairy Products
- Ultra-filtered milk applications signal growth potential for dairy brands seeking modern, macro-conscious formats that retain creamy sensory appeal.
- Sports Nutrition
- Convenient RTD protein options with indulgent flavors broaden the category’s reach to casual consumers seeking everyday nutrition support.
