Silk ULTRA is a Protein-Rich Plant-Based Beverage for Athletes
Laura McQuarrie — January 13, 2021 — Lifestyle
References: silk & prnewswire
Silk ULTRA is a new plant-based beverage that's geared towards athletes, as it boasts 20 grams of complete plant-based protein per serving. Silk ULTRA is not only a source of plant-based protein but also calcium and vitamins, and it is said to have a smooth taste that offers a nourishing alternative to protein supplements and beverages, which can sometimes be gritty or chalky in terms of texture.
The versatile beverages are packed into multi-serve cartons in flavors like Creamy Chocolate, Unsweet, and Original, and they have the potential to be consumed on their own or splashed into everything from smoothies to bowls of cereal. In comparison to traditional dairy milk, Silk ULTRA boasts 2.5 times the protein.
To catch the interests of athletes, Michael Phelps and Aly Raisman are featured in the new product campaign.
Image Credit: SIlk
The versatile beverages are packed into multi-serve cartons in flavors like Creamy Chocolate, Unsweet, and Original, and they have the potential to be consumed on their own or splashed into everything from smoothies to bowls of cereal. In comparison to traditional dairy milk, Silk ULTRA boasts 2.5 times the protein.
To catch the interests of athletes, Michael Phelps and Aly Raisman are featured in the new product campaign.
Image Credit: SIlk
Trend Themes
1. Plant-based Protein for Athletes - Silk ULTRA provides a plant-based protein alternative to traditional protein supplements and beverages while catering specifically to the needs of athletes.
2. Multi-use Plant-based Beverages - Silk ULTRA's versatility allows it to be consumed on its own or used as an ingredient in various meals, offering a convenient alternative to traditional protein sources for busy consumers.
3. Smooth and Nutritious Protein Beverages - Silk ULTRA's smooth taste and added vitamins and calcium offers a nourishing protein beverage for consumers who are looking for a healthier alternative to traditional protein supplements.
Industry Implications
1. Plant-based Nutrition - Silk ULTRA is an example of the ongoing trend towards plant-based nutrition with the added benefit of catering to athletes who require high levels of protein in their diets.
2. Sports Nutrition - Silk ULTRA is a disruptive innovation in the sports nutrition industry, providing a plant-based alternative that is specifically tailored to athletes.
3. Convenient Nutrition - Silk ULTRA's multi-use and convenient packaging offers a disruptive innovation for consumers who are looking for a convenient yet nutritious alternative to traditional protein sources.
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