Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Co-Created
Exhibition
Art exhibitions allow viewers to manipulate the art themselves.
4.6
Trend score
Trend
What is the Co-Created Exhibition trend?
Co-Created Exhibition: Going farther than interactivity in the art exhibition world, curators and artists are now creating works that allow visitors and viewers to directly manipulate the art they're engaging with, to alter or create pieces.
Insight
The consumer insight behind the Co-Created Exhibition trend
Today's consumer is accustomed to constant interactivity, particularly with the art they engage with on social media. Artists that are able to recreate this in more traditional platforms are able to generate interest among Millennial and Gen Z consumers who have different ways of engaging with the entertainment and arts than their predecessors.
Trend themes
Themes within the Co-Created Exhibition trend
Three behaviours holding the trend together01
Art Interactive
Artists and curators are creating interactive art exhibitions to recreate constant interactivity experienced through social media and generate interest among Millennial and Gen Z consumers.
02
AR Technology
Immersive media companies such as Onedome are creating interactive AR art exhibits that invites viewers to touch, feel, and interact with realistic natural forms to update the art galleries experience for the 21st century.
03
Climate Art
Interactive climate-centric exhibits such as the Olafur Eliasson exhibition at the Tate Modern aim to bring discussions of climate change to the public sphere and increase awareness among the visitors.
Industry implications
What the Co-Created Exhibition trend means for industry
Where the trend changes the playbookFor
Art and Design
Artists, curators and media companies can collaborate and revolutionize traditional platforms by creating interactive art exhibitions and immersive AR exhibits.
For
Marketing and Advertising
Marketers can use interactive installations to create lasting impressions with customers, generate social media content, and build brand awareness
For
Entertainment and Media
Entertainment and media industry is influenced by interactive art and technology that elevates the viewing experience of consumers.
Workshop question
Conceptualize a campaign that would more directly engage consumers via interactivity/manipulation.
Trend signals
Trend signals for Co-Created Exhibition
Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%.
Popularity63%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Co-Created Exhibition trend
5 featured examples from Aug 8, 2017 to Jul 22, 2019CategoryArt & Design
Interactive Selfie Exhibitions
Bangkok's 'Museum of Me' Turns Gallery-Goers into Works of Art
There is an opportunity for designers and curators to create immersive, interactive artwork that integrates technology and encourages visitor participation.
CategoryEco
Interactive Climate-Centric Exhibits
The Olafur Eliasson Exhibition at the Tate Modern is Stunning
The use of climate-centric exhibits by Olafur Eliasson at the Tate Modern provides insight for art and culture professionals to develop exhibits that are intellectually stimulatin…
CategoryArt & Design
Interactive AR Art Exhibits
'The Unreal Garden' Invites Viewers to Touch and Manipulate the Art
AR technology can be integrated into the Arts and Entertainment industry to create interactive art exhibits that enhance visitor engagement and experience.
CategoryArt & Design
Gravel-Based Interactive Installations
PanGenerator's Artwork Turns Your Selfie into Gravel
Innovative approaches to integrating technology and interactive elements into art exhibitions and installations.
CategoryTech
Pedestrian Star-Mapping
The Star Light, Star Bright Project Will Be an Interactive Art Piece
Disruptive innovation opportunity for artists and cultural institutions to leverage technology to redefine traditional art practices and engage new audiences.
