Art exhibitions allow viewers to manipulate the art themselves
Trend - Going farther than interactivity in the art exhibition world, curators and artists are now creating works that allow visitors and viewers to directly manipulate the art they're engaging with, to alter or create pieces.
Insight - Today's consumer is accustomed to constant interactivity, particularly with the art they engage with on social media. Artists that are able to recreate this in more traditional platforms are able to generate interest among Millennial and Gen Z consumers who have different ways of engaging with the entertainment and arts than their predecessors.
Insight - Today's consumer is accustomed to constant interactivity, particularly with the art they engage with on social media. Artists that are able to recreate this in more traditional platforms are able to generate interest among Millennial and Gen Z consumers who have different ways of engaging with the entertainment and arts than their predecessors.
Workshop Question - Conceptualize a campaign that would more directly engage consumers via interactivity/manipulation.
Trend Themes
1. Art Interactive - Artists and curators are creating interactive art exhibitions to recreate constant interactivity experienced through social media and generate interest among Millennial and Gen Z consumers.
2. AR Technology - Immersive media companies such as Onedome are creating interactive AR art exhibits that invites viewers to touch, feel, and interact with realistic natural forms to update the art galleries experience for the 21st century.
3. Climate Art - Interactive climate-centric exhibits such as the Olafur Eliasson exhibition at the Tate Modern aim to bring discussions of climate change to the public sphere and increase awareness among the visitors.
Industry Implications
1. Art and Design - Artists, curators and media companies can collaborate and revolutionize traditional platforms by creating interactive art exhibitions and immersive AR exhibits.
2. Marketing and Advertising - Marketers can use interactive installations to create lasting impressions with customers, generate social media content, and build brand awareness
3. Entertainment and Media - Entertainment and media industry is influenced by interactive art and technology that elevates the viewing experience of consumers.
5 Featured, 45 Examples:
352,395 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:
