Category
Lifestyle
Assisted Choices
Trend cluster
Category
Algae
Accompaniment
Gourmet seasonings infused with seaweed offer multifaceted flavor experiences.
2.6
Trend score
Trend
What is the Algae Accompaniment trend?
Algae Accompaniment: Gourmet seasoning salts and cooking oils are expanding to focus on elegant seaweed infusions that make it easier for consumers to elevate or enhance their everyday meals in a simple and convenient way
Insight
The consumer insight behind the Algae Accompaniment trend
As foodie culture continues to grow, consumers are searching for ways to elevate their culinary experiences. Some consumers have the desire to create these experiences themselves as a form of self-betterment. With this in mind, consumers expect to have access to the same tools and ingredients as professionals; brands that can facilitate the self-betterment of its customers by providing these items will be positioned favorably.
Trend themes
Themes within the Algae Accompaniment trend
Three behaviours holding the trend together01
Seaweed Infused Gourmet Seasoning
As foodie culture continues to grow, consumers are searching for ways to elevate their culinary experiences with gourmet seaweed-infused salts and cooking oils.
02
No-Soy Seaweed-Based Cooking Sauce
Consumers are seeking healthier and alternative options to soy sauces, creating an opportunity for seaweed-based cooking sauces to make their way into the market.
03
Seaweed-Infused Cooking Oils & Supplements
Seaweed offers a valuable source of iodine and other key minerals, making a great contribution to health supplements and an innovative ingredient for cooking oils.
Industry implications
What the Algae Accompaniment trend means for industry
Where the trend changes the playbookFor
Culinary
There is immense potential for the food and culinary industry to adopt seaweed as a new ingredient for seasoning, spices, and cooking oils.
For
Health Supplements
With seaweed being rich in iodine and key minerals, there is a potential for the health supplement sector, and dietary supplements, to tap into the market and offer a healthy alternative to customers.
For
Retail
Retailers can take advantage of this trend by stocking and promoting various seaweed-infused culinary products such as seasoning salts, sauces, and supplements.
Workshop question
How can you provide a new way of channelling authenticity in terms of flavor that will appeal to amateur chefs?
Trend signals
Trend signals for Algae Accompaniment
Trend score 2.6 out of 10, from popularity 30%, activity 39%, freshness 8%.
Popularity30%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Algae Accompaniment trend
5 featured examples from Jun 1, 2017 to Sep 30, 2018CategoryLifestyle
Seaweed-Infused Cooking Oils
'Weed and Wonderful' Makes a Range of Unique Culinary Products
Opportunity for food manufacturing companies to incorporate seaweed into their product line to cater to the growing demand for healthy and sustainable food options.
CategoryLifestyle
Gourmet Seaweed Seasonings
Lofoten Seaweed Offers 'Lofoten Umami' and 'Ocean Truffle Salt'
The premium packaging used by Lofoten Seaweed highlights the need for creative and attractive packaging solutions in the food industry.
CategoryLifestyle
Seaweed-Infused Seasoning Salts
This Seaweed Sea Salt Blend Was Made in Wales for Liberty London
The food and beverage industry can explore the use of seaweed-infused seasonings to create innovative products and cater to health-conscious consumers.
CategoryLifestyle
Umami Seaweed Salts
Curio Spice Co.'s Spicy Seasoning Salt Boasts Ginger, Seaweed and Shiitake
Food and beverage companies can incorporate unique seasoning blends into their product lines to appeal to adventurous eaters.
CategoryLifestyle
Seaweed Seasoning Sauces
Ocean's Halo Launched a Range of Gluten-Free, Soy-Free Sauces
Potential for food manufacturers to develop and market soy-free sauces, gluten-free condiments, and seaweed-based flavorings.
