Devices that kill bacteria are offered in on-the-go formats
Trend - The use of light-based devices that kill bacteria, packaged in on-the-go or travel-convenient formats, is on the rise. These products and devices are crucial in ensuring the health of people on commutes, and those who are traveling.
Insight - Consumers now have a greater understanding of things like bacteria and virus-spreading, and how those processes can impact their personal health. The increased anxiety that people now have around maintaining personal hygiene has resulted in a greater demand for products that ensure their health and safety as they go about their lives.
Insight - Consumers now have a greater understanding of things like bacteria and virus-spreading, and how those processes can impact their personal health. The increased anxiety that people now have around maintaining personal hygiene has resulted in a greater demand for products that ensure their health and safety as they go about their lives.
Workshop Question - How could your brand cater to city-dwelling consumers' desire for convenience?
Trend Themes
1. Portable Sterilizing Devices - Consumers are demanding on-the-go sterilization devices for their personal hygiene and health management.
2. Chemical-free Sterilization - There is a growing trend towards chemical-free sterilization methods, such as UV LEDs and waterless hand-cleaning technology.
3. Antimicrobial Travel Products - Travelers now have access to all-natural and organic travel mists that can purify surfaces and air in confined spaces.
Industry Implications
1. Health and Personal Care - There are opportunities to develop innovative sterilizing products that can address consumer demand for cleanliness and hygiene in their daily lives.
2. Hospitality and Travel - The hospitality industry can adopt innovative sterilizing technology to provide guests with a safe and clean environment, thus reducing the spread of illnesses.
3. Public Health - City officials and public health agencies can consider implementing urban sterilizer stations in heavily populated areas, such as train stations, shopping centers, and public squares.
5 Featured, 41 Examples:
121,552 Total Clicks
Date Range:
Nov 16 — Dec 18
Trending:
Warm
Consumer Insight Topics:
