Coca-Cola Released a Line of Premium Milk Beverages with Extra Benefits
Winnie Lôla — February 12, 2015 — Business
References: fairlife & marketingmag
Those loyal to the Coca-Cola brand can now enjoy a collection of premium milk. The collection, called Fairlife, are being marketed as highly nutritious and sustainable. The brand is quick to promote that each bottle only contains five ingredients -- vitamins, water, protein, lactose and fat -- that are combined in a way that makes them much lower in sugar, heavier in protein and lactose-free.
The premium milk drink is available in four different flavors: reduced fat, chocolate reduced fat, fat-free and ultra-filtered.
In accordance with nowadays trends it seems like the perfect product - and by the way I’m in! According to Market Magazine, The product is a result of a partnership between Coca-cola and co-operative Select Milk Producers, and will be targeted "more broadly to women who are the 'gatekeepers' for their families’ nutritional needs."
The premium milk drink is available in four different flavors: reduced fat, chocolate reduced fat, fat-free and ultra-filtered.
In accordance with nowadays trends it seems like the perfect product - and by the way I’m in! According to Market Magazine, The product is a result of a partnership between Coca-cola and co-operative Select Milk Producers, and will be targeted "more broadly to women who are the 'gatekeepers' for their families’ nutritional needs."
Trend Themes
1. Premium Milk - Disruptive innovation opportunity: Explore the creation of premium milk products with added nutritional benefits and sustainable features.
2. Low-sugar Beverages - Disruptive innovation opportunity: Develop beverages that are lower in sugar and higher in protein to cater to health-conscious consumers.
3. Targeted Marketing - Disruptive innovation opportunity: Implement targeted marketing strategies to reach specific consumer groups, such as women who are the 'gatekeepers' for their families' nutritional needs.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Innovate within the beverage industry by creating premium, low-sugar options that resonate with health-conscious consumers.
2. Dairy Industry - Disruptive innovation opportunity: Transform the dairy industry by developing milk products that are lower in sugar, higher in protein, and promote sustainability.
3. Marketing Industry - Disruptive innovation opportunity: Revolutionize marketing strategies by leveraging targeted approaches to reach specific consumer segments, such as the gatekeepers of family nutrition.
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