Knowing that not all consumers make the time to put together nourishing meals first thing in the morning, Emmi and mymuesli collaborated on a range of healthy grab-and-go breakfast products. The four new products include two yogurts and two breakfast drinks, all of which feature cereals for prolonged satiety.
The convenient yogurt cups are being launched in natural chocolate and blueberry flavors, with add-ins that match the flavors of the whole-milk yogurt. The breakfast drinks are launching in Apple & Banana and Strawberry & Blackberry flavors, which offer a simple way to consume a mix of organic lactose-free milk, berries, fruits and cereals.
Since enjoying milk and muesli as a snack makes a satisfying combination that leaves one feeling full, these new cereal-based products make it easy for consumers to nourish themselves on busy days.
What's Driving This Trend
- Healthy Grab-and-go Breakfast
- Opportunity for creating innovative and convenient breakfast options that provide nourishment on-the-go.
- Cereal-based Drinks
- Disruptive opportunity to offer ready-to-drink beverages with the benefits of cereals, fruits, and milk.
- Collaborative Product Development
- Possibility for brands to partner and create unique and specialized food and beverage offerings.
Who This Affects Most
- Food and Beverage
- Opportunity for companies to innovate within the food and beverage sector by developing new, healthier breakfast options.
- Convenience Stores
- Potential for convenience stores to tap into the growing demand for healthy and convenient grab-and-go breakfast products.
- Food Retail
- Disruptive opportunity for food retailers to offer a diverse range of cereal-based grab-and-go breakfast options to cater to busy, health-conscious consumers.
