M&M's Neapolitan Blends Chocolate, Vanilla & Strawberry Flavors
Laura McQuarrie — February 20, 2018 — Lifestyle
References: facebook & designtaxi
M&M's Neapolitan offers a new way for chocolate lovers to indulge in an ice cream-inspired treat that is less messy to eat than an actual frozen dessert. A pack of the M&M's is filled with the three colors to that make up a neapolitan ice cream, although the individual candies are said to contain "chocolate, vanilla, and strawberry flavors in every piece."
The M&M's Neapolitan candies were initially only offered for a limited time in Australia, but the ice cream-inspired chocolate candies are now making their way to the United States.
The crossover product is one of many emerging food products that reinvents a familiar snack with a new colorway and flavor that is highly shareable.
The M&M's Neapolitan candies were initially only offered for a limited time in Australia, but the ice cream-inspired chocolate candies are now making their way to the United States.
The crossover product is one of many emerging food products that reinvents a familiar snack with a new colorway and flavor that is highly shareable.
Trend Themes
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Neapolitan-inspired Treats — There is an opportunity to create more Neapolitan-inspired treats by combining different flavors and colors.
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Mess-free Ice Cream Alternatives — Innovating on ice cream flavors and packaging to create mess-free alternatives can appeal to consumers looking for convenience.
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Colorful Flavor Combinations — Combining colors and flavors in unique ways can create visually appealing and exciting food experiences.
Industry Implications
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Confectionery — The confectionery industry can experiment with new flavor combinations and colorways to offer unique candy options.
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Frozen Desserts — The frozen desserts industry can explore new ways to package and present ice cream-inspired treats for a less messy eating experience.
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Snack Foods — Snack food companies can tap into the trend of reinventing familiar snacks with new flavors and colors to create shareable products.
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