Hershey's is making it easy for people of all ages to welcome summer with a trio of all-new ice cream-inspired candy bars. Unlike the brand's usual bars that are rich chocolate colors, these ones are light shades of pink, green and vanilla. There's a Birthday Cake white creme bar that's studded with rainbow sprinkles, a refreshing Cookies 'n' Mint bar that promises to please mint chocolate chip lovers and a Strawberries 'N' Creme flavor, also with a creme base.
These satisfying candy bars will surely go down easily on their own and they have the potential to be layered into classic summertime treats like S'mores for a fun twist on favorite food pairings.
The cool and creamy bars are stamped with ice cream cone silhouettes and packaged in boxes that remind of decadent flavor ribbons.
What Makes This Trend Stand Out
- Ice-cream-inspired Candy Bars
- As consumers look for unique flavor and texture experiences in candy, creating ice-cream-inspired flavors and pastel colors presents a clear opportunity for confectionery manufacturers looking for disruption.
- Layered Treats
- Incorporating candy bars into classic summertime treats like S'mores presents an opportunity for businesses in the dessert and snack industries to add a unique twist on favorite food pairings.
- Decadent Packaging
- Brands can distinguish their products by creating packaging that not only matches the flavors but also delivers a sensory experience for customers, making the product stand out on store shelves.
Sectors Adopting This
- Confectionery
- Confectionery manufacturers can tap into the trend of ice-cream-inspired candy bars to meet consumers' changing preferences for unique flavors and textures in their treats.
- Dessert
- Dessert businesses can incorporate candy bars into classic summer treats to create new and exciting experiences for customers and add variety to their menus.
- Snacks
- Snack manufacturers can explore the potential of ice-cream-inspired candy bars as a new flavor trend and offer a unique snacking experience to consumers who are looking for something different.
