M&M's Holiday Fun Cups are candy-filled treats for ice cream lovers who want to enjoy the taste of frozen dessert year-round. The Ice Cream Holiday Fun Cups are made with vanilla-flavored ice cream, swirls of chocolate and colorful red and green candies for a bit of festivity.
The joyful treats appeal to all ages who love the candy-coated chocolates and they promise to help the whole family celebrate with a classic comfort elevated with texture-rich additions.
The seasonal treat recognizes the fact that Americans no longer view ice cream as a treat just for the warmer weather and recent research revealed that 48% of consumers keep ice cream in their freezer all year.
Why This Trend Is Growing
- Year-round Ice Cream Treats
- Create and market more holiday-themed ice cream treats to attract consumers who enjoy frozen desserts all year-round.
- Colorful Textures in Desserts
- Incorporate colorful, textured candies and toppings to enhance the visual appeal of frozen desserts and create a unique sensory experience.
- Novelty Food Packaging
- Innovate the packaging design and presentation of frozen desserts to make them more appealing, festive and giftable.
Industries Being Reshaped
- Frozen Dessert Industry
- The frozen dessert industry can capitalize on the rise in popularity of ice cream as a year-round treat by expanding their product line to include more holiday-themed treats.
- Candy and Confectionery Industry
- Candy and confectionery companies can partner with frozen dessert companies to provide unique and seasonal candy toppings, such as festive M&M’s, for ice cream.
- Packaging Industry
- The packaging industry can create and market novel, festive and giftable packaging designs for frozen desserts, such as ice cream cups with colorful and playful designs.
