M&M's is gearing up for the holiday season with brand-new treats like the White Chocolate Pretzel Snowballs, which share a taste of pretzels and white chocolate in a fun way for all ages. The snowball-inspired candies are salty and sweet, and they have a hard white chocolate shell with a crunchy, pretzel-filled center.
Created just for the 2021 holiday season, these white chocolate and pretzel treats are set to be available in Single, Share Size, and Laydown Bags. The flavorful chocolate treats are perfect for solo snacking, sharing or even decorating gingerbread houses thanks to their perfect snowball shapes.
This twist on the brand's treats with a hard candy shell and a hardened liquid chocolate interior offers a new experience of M&M's as a year-round favorite.
Why This Trend Is Growing
- Holiday-themed Candies
- There is an opportunity for candy manufacturers to create unique and playful candy products that cater to specific holidays or events.
- Combining Flavors in Confections
- Innovations in combining familiar flavors in new ways can create exciting and memorable taste experiences for consumers.
- Multi-purpose Snacks
- Creating snacks that can be used for both snacking and decorating is a unique way to engage consumers and create greater value in the product.
Industries Being Reshaped
- Confectionery
- Candy manufacturers can experiment with combining different flavors and textures to create unique and innovative products.
- Holiday and Seasonal Goods
- Creating products that cater to specific holidays or seasons can create excitement and offer a new revenue stream for businesses.
- Crafting Supplies
- Companies in the crafting industry can explore partnerships with snack manufacturers to offer snack items that double as decorating supplies for holiday projects.
