While digitally created Instagram influencers like Shudu and Miquela Sousa have a chic and diva-like status that can be perceived as somewhat intimidating, London-based Cabeza Patata Studio created a more approachable way to style with its illustrated fashion models. In a whimsically adorable project, the design firm created imagery of its characters amid a photoshoot. The graphics boast a diverse range of people that are showing off Cabeza Patata's latest fashion collection. From fuzzy and warm jackets to retro striped shirts, Cabeza Patata Studio highlights that "[its] clothes come in all shapes and sizes, just like [its] character."
The illustrated fashion model approach is a fun way of connecting on an artistic level with the industry, providing a more playful and easily accessible style to a place that is beginning to embrace diversity in shape, form and attitude.