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Moody Cosmetic

Cosmetic brands tout the mood-enhancing benefits of their products

Trend - In an effort to market their products as multi-functional, cosmetic brands are emphasizing the mood-enhancing benefits of their cosmetic items. With self-care being a natural extension of cosmetic upkeep, this emphasis speaks to the consumers who are preoccupied with simple but holistic forms of achieving wellness.

Insight - North America's "wellness" movement over the past few years has been all-encompassing, with consumers including different variations of mental and physical health under the wellness umbrella. Consumers who align themselves with this movement are often seeking wellness benefits in all the purchases they make, especially as they increasingly prioritize product experience.
Workshop Question - Consider an added benefit that your brand could emphasize in its products/services.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
70,037 Total Clicks
Date Range:
Jan 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Unisex Anti-Stress Fragrances
Unisex Anti-Stress Fragrances
The Nue Co.'s Functional Fragrance is a Scent for All Genders
Wellness label The Nue Co. introduces the new Functional Fragrance that is formulated for a unisex demographic, with the highlighted element being an anti-stress scent. The Nue Co. is often... MORE
Mood-Boosting Eye Patches
Mood-Boosting Eye Patches
Patchology's moodpatch Series is Made with Aromatherapy Ingredients
While most undereye gels and masks are used for their ability to diminish dark circles, fine lines and wrinkles, the all-new Patchology moodpatch eye patches are also beneficial for their calming,... MORE
Indulgent Wellness Powders
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
Whether justly or not, people often assume that health- and wellness-focused food and beverages will have an unpleasant taste, but ‘Ceremony Tonic’ shows that isn’t necessarily the... MORE
Mood-Balancing Bath Oils
Mood-Balancing Bath Oils
Lush Cosmetics' Solid Bath Oil Products Ground, Energize and Relax
Some of the new personal care products that are being introduced by Lush Cosmetics for the new year include a collection of bath oil products that are grouped into three different kinds of... MORE
Mood-Boosting Facial Mists
Mood-Boosting Facial Mists
Lake & Skye Offers a Unique Blend of Ingredients in its Mists
The cosmetic and fragrance brand Lake & Skye offers a Jasmine Floral Water that provides both physical and mental health benefits. Facial mists work to refresh skin, to set makeup, to boost... MORE
Mood-Boosting Bath Oils
Mood-Boosting Bath Oils
MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity
MOA, or Magic Organic Apothecary, created a restorative bath oil blend that is designed to be used to lift one’s mood, dissipate negativity and focus the mind. The Fortifying Green Bath... MORE

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