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Coquito Cool

Traditional Puerto Rican eggnog serves as flavor inspiration

Implications - Coquito, a traditional holiday drink hailing from Puerto Rico, is increasingly serving as flavor inspiration for food and beverage products seeking a touch of festive flair. Similar to eggnog, coconut-based beverage holds nostalgic elements for those who grew up drinking the beverage over the holidays. Seeing this beverage grow in popularity in mainland United States speaks to the increased appetite both brands and consumers have for consuming culturally-inspired flavors driven by human migration.
Workshop Question — Where does tradition fit into your brand's process for seeking product inspiration?
3.3
Score
Popularity
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Megatrends
5 Featured, 43 Examples:
28,819 Total Clicks
Date Range:
Oct 18 — Nov 18
Trending:
This Year and Untested
Consumer Insight Topics:

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