Traditional Puerto Rican eggnog serves as flavor inspiration
Trend - Coquito, a traditional holiday drink hailing from Puerto Rico, is increasingly serving as flavor inspiration for food and beverage products seeking a touch of festive flair. Similar to eggnog, this beverage holds nostalgic elements for those who grew up drinking the beverage over the holidays.
Insight - The rise of global cuisine speaks to the increased appetite both from brands and consumers for experiencing the culturally-inspired flavors driven by human migration. The rise of ethnically diverse product consumption speaks to a broadening of cultural diversity across categories.
Insight - The rise of global cuisine speaks to the increased appetite both from brands and consumers for experiencing the culturally-inspired flavors driven by human migration. The rise of ethnically diverse product consumption speaks to a broadening of cultural diversity across categories.
Workshop Question - Where does tradition fit into your brand's process for seeking product inspiration?
Trend Themes
1. Global Cuisine - The rise of global cuisine speaks to the increased appetite both from brands and consumers for culturally-inspired flavors driven by human migration, providing disruptive innovation opportunities across categories.
2. Cocktail-inspired Foods and Drinks - Food and beverage products inspired by cocktails continue to trend, allowing brands to capitalize on the familiarity of well-known drinks and the increasing popularity of craft cocktails.
3. Festive Latin Themed Beverages and Foods - The growing popularity of festive Latin flavors and beverages like coquito across food, beverage, and hospitality categories signify a broadening of cultural diversity and provide disruptive innovation opportunities for related industries.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can capitalize on the global cuisine trend and create culturally-inspired products that appeal to the increasing diversity of consumers.
2. Hospitality - Hospitality professionals can incorporate cocktail and festive Latin-themed menu offerings and experiences to differentiate their business and cater to changing consumer preferences.
3. Alcohol and Spirits - The trend of cocktail-inspired foods shows the potential for alcoholic beverages to be incorporated as ingredients in food products, providing new opportunities for product innovation for the alcohol and spirits industry.
