Creamy Coconut Rums

Coquito Le-Lo-Lai is a Traditional Alcoholic Beverage For the Holiday Season

The holidays are best celebrated with warm food and festive drinks -- the Coquito Le-Lo-Lai beverage celebrates the season whilst exuding a sense of Puerto Rican culture. Coquito Le-Lo-Lai is an alcoholic cream-based drink that is created with white rum. It offers its own personal take on the traditional Latin drink coquito, which is traditionally comprised of ingredients such as sweetened condensed milk, cinnamon, cloves, and vanilla.

The Le-Lo-Lai is packed with flavorful notes of coconut and cinnamon infused to its creamy liqueur foundation to give customers the opportunity to indulge in a traditional Puerto Rican experience for the holidays. Along with holiday foods, the festive beverage is best enjoyed chilled or poured over ice.

Creamy Coconut Rums
Opportunity to innovate in the creation of unique and delicious coconut rum-based alcoholic beverages.
Traditional Alcoholic Beverages
Opportunity to develop and market traditional alcoholic beverages with cultural significance for holiday celebrations.
Festive Drinks
Opportunity to create and promote unique and flavorful drinks for the holiday season.

Industries Being Reshaped

Alcohol Beverage
Disruptive innovation opportunity in the alcohol beverage industry to create new and unique creamy coconut rum products.
Food and Beverage
Disruptive innovation opportunity to develop and market traditional alcoholic beverages as part of a holiday food and beverage experience.
Hospitality and Tourism
Opportunity to create and promote festive drinks as part of holiday experiences for hotels, restaurants, and tourism establishments.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 25%
Freshness 8%