The beauty-related consequences of tech overuse are being targeted in skincare
Implications - Much like most things consumed in excess, the modern dependence on digital devices has led to various physical consequences, including even beauty-related ones. Aiming to tackle this fact, brands in the skincare industry are creating products that aim to reduce the negative impacts that things like "tech neck" and blue lights can have on the skin. This shift is highly reactive, unique in that it caters to a relatively niche concern that is widely prevalent in terms of whom it affects.
Workshop Question — Consider a minor but widely-prevalent concern within your brand's area of expertise. How could you go about tackling it?