The beauty-related consequences of tech overuse are being targeted in skincare
Trend - Brands in the skincare industry are creating beauty products that aim to reduce the negative impacts of tech use. This includes things like "tech neck" and the pollutive quality that blue light can have on the skin.
Insight - Consumers who are proactive with their skincare routine are highly aware of different factors—like environmental and digital polluters—that contribute to bad skin or accelerated aging. Much like most things consumed in excess, the modern dependence on digital devices has led to various physical consequences and wellness-minded consumers are looking for ways to protect themselves more thoroughly from these effects.
Insight - Consumers who are proactive with their skincare routine are highly aware of different factors—like environmental and digital polluters—that contribute to bad skin or accelerated aging. Much like most things consumed in excess, the modern dependence on digital devices has led to various physical consequences and wellness-minded consumers are looking for ways to protect themselves more thoroughly from these effects.
Workshop Question - Consider a minor but widely-prevalent concern within your brand's area of expertise. How could you go about tackling it?
Trend Themes
1. Tech-related Skincare - As consumers become increasingly aware of tech's impact on skin, there are opportunities for brands to create products that specifically address these concerns.
2. Blue Light Protection - As research continues to show the harmful effects of blue light, particularly on premature aging, there is room for innovation in products that protect against it.
3. Environmental Pollution Protection - As more consumers become aware of the impact of environmental pollutants on the skin, there is potential for brands to offer products that protect against these harmful agents.
Industry Implications
1. Skincare - The skincare industry is the primary industry to consider for creating products that help protect against tech-related and environmental skin damage.
2. Beauty - The beauty industry can offer innovative solutions to help prevent skin damage caused by tech and pollution.
3. Consumer Electronics - The consumer electronics industry can create products that are designed to be safer for the skin by reducing the environmental and digital pollutants they emit.
